Abstract:
The purpose of this research is to find out how the utilization of social media Instagram of the feminism
movement community @narasi_perempuan as an effort to empower women in Banjarmasin. Using the
Diffusion of Innovation and Liberal Feminism theories, this study discusses in depth about Instagram and
its features as a medium to strive for women's empowerment. This research uses descriptive-qualitative
method. The datas collected by observation, interviews, and documentation, and using interactive models
data analysis techniques. The results showed that the Narasi Perempuan Community was able to make an
effort to empower women in Banjarmasin by implementing the empowerment stages through social media
Instagram. The awareness and behavior formation stage is carried out by using Instagram for
socialization through persuasive messages, reporting on local and national women's issues, the ability
transformation stage in the form of knowledge insight is carried out by utilizing the posting feature on
Instagram Feeds, Instagram Story and Instagram Highlight features, as well as the stage of increasing
intellectual abilities and skills towards independence which is carried out by utilizing Instagram Live and
Instagram TV features, and collaboration with other communities and the public with the main content
named “Bakisahan” as well as reposting activities.
