Abstract:
Traditional markets not only act as a meeting place for sellers and buyers and spread the flow of
development of goods or services to meet the needs of human life, but also the existence of traditional
markets can actually be a means in shaping the social community. The purpose of this study is to explore
the social values of the Banjar people which are formed from the existence of traditional markets. The
research method used is descriptive method using a qualitative approach. Data collection techniques in
this study were carried out by observation, interviews, and documentation. The results of the study
describe the Sunday Market as a traditional market that plays an important role for the Banjar
community in the formation of social values in society. This is illustrated by the interaction and social
and cultural assimilation that occurs there. The Sunday market has become a new social and cultural
information center for the community, besides that it is also a place for community recreation, especially
on Sundays. The Sunday market also forms a code of conduct that creates harmony in the social
relations of the community.
Keywords: Banjar, Traditional Markets and Social Values
