The Social Values of The Banjar People in Traditional Markets

Abstract

Traditional markets not only act as a meeting place for sellers and buyers and spread the flow of development of goods or services to meet the needs of human life, but also the existence of traditional markets can actually be a means in shaping the social community. The purpose of this study is to explore the social values of the Banjar people which are formed from the existence of traditional markets. The research method used is descriptive method using a qualitative approach. Data collection techniques in this study were carried out by observation, interviews, and documentation. The results of the study describe the Sunday Market as a traditional market that plays an important role for the Banjar community in the formation of social values in society. This is illustrated by the interaction and social and cultural assimilation that occurs there. The Sunday market has become a new social and cultural information center for the community, besides that it is also a place for community recreation, especially on Sundays. The Sunday market also forms a code of conduct that creates harmony in the social relations of the community. Keywords: Banjar, Traditional Markets and Social Values