Abstract:
This study aims to determine the factors that affect the demand for South Kalimantan shrimp
exports to the European Union. The data used are secondary data, namely time series data from
2006 to 2019. The research site is determined by purposive sampling which at PT. Karimata
Timur with the consideration that this company is the only company in South Kalimantan that
exports shrimp to the European Union. The analys is used is multiple linear regression analysis
with the results of the analys is showing that (a) the X1 value of -21.191 explains that every 100%
increase in the price of shrimp exports to the European Union will reduce the demand for shrimp
exports from South Kalimantan to the European Union by 21.191%, (b) The X2 value of -14,339
indicates that each 100% increase in the export price of shrimp to the non European Union will
reduce the demand for South Kalimantan shrimp exports to the European Union by 14.339% and
(c) The X3 value of 57,867 indicates that every increase in the rupiah exchange rate is 100% will
increase the demand for South Kalimantan shrimp exports to the European Union by 57.867% or
if the rupiah strengthens against the US dollar (appreciation) then the demand for South
Kalimantan shrimp exports by the European Union will increase, but on the other hand, if the
rupiah weakens (depreciation) then the export demand by the European Union will decrease.
KEY WORDS
Shrimp, export, demand, price, rupiah exchange rate, the European Union
