FACTORS AFFECTING DEMAND FOR SOUTH KALIMANTAN SHRIMP EXPORT TO THE EUROPEAN UNION

Abstract

This study aims to determine the factors that affect the demand for South Kalimantan shrimp exports to the European Union. The data used are secondary data, namely time series data from 2006 to 2019. The research site is determined by purposive sampling which at PT. Karimata Timur with the consideration that this company is the only company in South Kalimantan that exports shrimp to the European Union. The analys is used is multiple linear regression analysis with the results of the analys is showing that (a) the X1 value of -21.191 explains that every 100% increase in the price of shrimp exports to the European Union will reduce the demand for shrimp exports from South Kalimantan to the European Union by 21.191%, (b) The X2 value of -14,339 indicates that each 100% increase in the export price of shrimp to the non European Union will reduce the demand for South Kalimantan shrimp exports to the European Union by 14.339% and (c) The X3 value of 57,867 indicates that every increase in the rupiah exchange rate is 100% will increase the demand for South Kalimantan shrimp exports to the European Union by 57.867% or if the rupiah strengthens against the US dollar (appreciation) then the demand for South Kalimantan shrimp exports by the European Union will increase, but on the other hand, if the rupiah weakens (depreciation) then the export demand by the European Union will decrease. KEY WORDS Shrimp, export, demand, price, rupiah exchange rate, the European Union