Progress in sugar palm semut get the attention from both the national and local governments because has a chance of export. But in reality there are still various constraints experienced by the community. There are barriers ranging from cultivation, production and marketing are still managed in a simple. looking at the potential business sugar palm semut in the Banten quite good then very expected business entities koperasi. Looking at business potential sugar palm semut in the province of banten good enough, and is expected to business entities koperasi The agency that being able to develop sugar palm agribusiness semut, marketers collectors and commodity producers of sugar farmers sugar palm semut. The purpose of this research is (1) Identifies factors the internal (strength and weakness), and the factors external (opportunity and threats); (2) composing alternative agribusiness development strategy. The methodology used is analysis IFE, EFE, and IE matrix. That is prepared in a quantitative manner and SWOT matrix processed qualitative. The result of research that steps that must be taken implementation development strategies sugar palm semut on KUB Mitra Mandala based on a description IE and SWOT matrix, is as follows; (1) KUB diversified products sugar palm semut; (2) open new land a nursery with the palms; (3) the addition of the means of production; (4) expanding network promotion; (5) do developing and training the management koperasi; and (6) looking for a partner in obtaining export opportunities. Strategy to be executed KUB Mitra Mandala is do market penetration and product development. The analysis of factors IFE and EFE is poured into a SWOT matrix, then important factor koperasi must be considered on agribusiness development sugar palm semut is use the power of way about utilizing opportunities (S-O). Keywords: agribusiness, analysis, strategy, palm sugar