Human trafficking is a problem which keeps growing bigger. Meanwhile, the cases of the problem until recently revealed are just small parts of it. The analogy can be described like an iceberg, small at the surface, but very large indeed inside. The problem of human trafficking can be categorized as a social problem. This is because the occurrence does not stand alone, but there are factors that encourage the emergence of the problem, namely factors of poverty, employment, education, migration, family, social and cultural conditions and the lack of attention to the mass media. Based on the problem, the purpose of the research is to reveal the elements, the locations and the link between entertainment industry and potency that can encourage the emergence of human trafficking in South Kalimantan. To reveal them all, theoretical review as a tool to analyze is framework theories. Trafficking when linked to this concept is considered social deviation. The method used in this research is descriptive qualitative to enable researchers to freely detail and describe the events as well as explore the data. Thus, the potency of the emergence of human trafficking can be identified and described well. The results show that the most dominant factors driving the emergence of trafficking are economic factor and low education. In addition, potential locations of human trafficking are entertainment venues, hotels, beauty salons, localization, dimly lit stalls and Indonesian workers agencies. These locations are vulnerable areas and these sites can grow well in areas where an industry is also growing, especially coal mining industry. Keywords: Potency, Human Trafficking