Indonesia on December, 31 year 2015 applay Asean community policies or more popular mention Asean community economic, were initiated by country Asean. This policies for integration all aspect in life among country Asean. Research method used a qualitative approach with a variant of discourse Analysis. Data collection techniques used a thick description while data analysis a used interactive model with four grooves that is data collection, data reduction, data presentation and conclusion continuously until saturated.Conclusion shows discourse local community Banjarmasin city a very diverse involve local entrepreneurs from middle entrepreneurs and small entrepreneurs were no have comprehension about Asean community economic, this entrepreneurs a worries become spectator in Asean community policies because inability competitive with foreign businessman, and local government less socialization to facilitation towards them about Asean community economic. Discourse academic personnel were a think Asean community policies focus on sector economic, no sector culture as well as other. Asean community policies no relevance with sector education. Discourse public community tend careless towards application Asean community policies. Suggestion local government to socialization about Asean community economic towards local entrepreneurs, academic personnel and lcal community. Keywords: Discourse Analysis, Community, Asean Community Policies