| dc.creator |
Firdaus, Muhammad Riza |
|
| dc.date |
2010-05-26 |
|
| dc.date.accessioned |
2020-06-15T03:54:52Z |
|
| dc.date.available |
2020-06-15T03:54:52Z |
|
| dc.identifier |
http://eprints.ulm.ac.id/105/1/Experimental%20Study%20Effectiveness%20of%20Using%20Coupons.pdf |
|
| dc.identifier |
Firdaus, Muhammad Riza (2010) Experimental Study: Effectiveness of Using Coupons. In: Seminar Nasional SEMIRATA BKS PTN Wilayah Barat 2010, 25 s/d 28 Mei 2010, Banjarmasin. |
|
| dc.identifier.uri |
https://repo-dosen.ulm.ac.id//handle/123456789/8016 |
|
| dc.description |
This study examines the effect of differences in maturity of discount coupons to the response of consumer purchases. The methods used are experimental design. The results showed a difference in the response of consumer purchases as a result of coupons with different maturities. Other findings stated
that the intention to use the coupons did not influence the actual behavior of consumers in the purchase decision. |
|
| dc.format |
text |
|
| dc.relation |
http://eprints.ulm.ac.id/105/ |
|
| dc.subject |
HC Economic History and Conditions |
|
| dc.title |
Experimental Study: Effectiveness of Using Coupons |
|
| dc.type |
Conference or Workshop Item |
|
| dc.type |
PeerReviewed |
|