Abstract:
Organizational change management in the advancement of digital technology becomes strategic in organizational culture and sharing knowledge in carrying out innovation, so that it can provide the best. This research aims to analyze organizational change management in creating an organizational culture and knowledge sharing that innovates in digital technology. This research uses a qualitative method using library research, namely a method of collecting data by understanding and studying theories from various literature related to the research. There are four stages of library study in research, namely preparing the necessary equipment, preparing a working bibliography, organizing time, and reading or recording research material. This data collection uses the method of searching for sources and constructing them from various sources, such as books, journals, and research that has already been carried out. Library materials from various references are analyzed critically and must be in-depth to support the propositions and ideas. Hopefully, this article can explain the concept of organizational change management in the context of creating a work culture that supports innovation. The research results showed that the Synchronization of organizational culture elements with knowledge management elements that regulate how to advocate a supportive organizational culture that encourages employees to have the intention to ensure that knowledge is created, stored, transferred, and applied is critical, thus the importance of effective organizational change management in building a successful work culture and support innovation. An innovative work culture can generate competitive advantages for organizations, enabling adaptation and growth amidst constant change. The author also underlines the need for further research and study in organizational change management to increase understanding and best practices in creating a work culture that supports innovation.
