COMMUNICATION NETWORK ANALYSIS OF #VAKSINMERAHPUTIH CONVERSATION IN TWITTER

Abstract

People campaigned for the #VaksinMerahPutih hashtag on Twitter, arguing that the government did not provide full support, especially regarding funding for the vaccine initiated by the 6 research institutions. In fact, the government and epidemiologists admit that scientific procedures are carried out correctly. Besides that, there are still many people who do not know about this vaccine, it is shown by LIPI's research results that the popularity of Merah Putih vaccine is still far below the Nusantara vaccine, which has not passed Clinical Trial I by BPOM. The campaign on Twitter was quite successful in trending #VaksinMerahPutih to become the 1st trending on Twitter with a total of 43.6K tweets on September 6, 2021. The purpose of this study was to determine the conversation and communication network on the hashtag #VaksinMerahPutih on Twitter, and to find out the role of actors. This study uses the Social Network Analysis Method with the Netlytic. com to find an actor of networking and its communication role. The results of this research show that there are 5 main networks (clicks) with their respective network members. At the actor level, 5 accounts are considered as a popular actor. There are 1 account intermediary relations on this network that can connect one account to another to communicate with each other. The analysis of the roles of the actors shows that there are 5 actors who act as gatekeepers in their network.