Abstract:
The tourism sector is a sector that is assumed to be able to improve the welfare of the community around tourist destinations. Several regions in Indonesia depend their economy on this sector. Banjar Regency is also rich in tourism potential in addition to great potential in the agricultural, fisheries and forestry sectors. One of the highlights of Banjar district is religious tourism and pilgrimage. Therefore, it is important to explore what strategies the Banjar Regency Government should do in the tourism sector in improving the regional economy.
The purpose of this study is to explain the strategy that must be carried out by the Banjar Regency Government of South Kalimantan in capturing potential opportunities for religious tourism. Five aspects seen in tourism objects as carrying capacity include attractions, amenities, accessibility, ancillary services and institutions.
This research is descriptive analysis. The research data was obtained by distributing questionnaires, interviews and direct observations at Sekumpul and Kelampayan religious tourism which became the leading religious tourism in Banjar Regency, South Kalimantan. Data analysis using SWOT. The results show that the strategy for developing religious tourism in Banjar Regency is the S-O strategy, which is to use strength to take advantage of opportunities. The resulting strategy is in the form of increasing attractions or uniqueness in famous tourist objects in South Kalimantan and increasing promotional activities along the road to tourism objects by the government using existing social media.
