Identification of Attributes of Neuro-Linguistic Programming (NLP) Structure with the focus om Communication and Techniques of Its Implementation in Managerial Work

Abstract

Effective communication is one of the basic pillars of activities for which cooperation of people is inevitable. At the same time, it is also a significant issue discussed in the context of managerial work, entrepreneurship, business, services, and many other areas of economic environment. Neuro-Linguistic Programming (NLP) is a significant attribute of improving the quality and effectiveness of communication. The NLP concept explains seemingly autonomous behaviour as constructed behaviour created by the series of consecutive stages which we often perceive as one action. By accepting the fact, that what we experience comes from programmed sequences of thinking and behaviour, NLP provides us with the knowledge and tools for discovering the structure of these programmes. Based on the identification of the attributes of neurolinguistics programming structure with the focus on communication and techniques of their implementation in managerial work, the aim of the paper is to verify the methods, which enable to specify the factors of assessing NLP in managerial work. The research was carried out on the sample of 124 managers, out of which 58 were women and 66 men. Based on the research results, two original NLP methods were verified: NLPC - Neuro linguistic programming communication and NLPT - Neuro linguistic programming techniques. By the means of a factor analysis, the factors of Representational systems and Rapport were extracted within the first methodology. Within the second methodology, the factors of Leading and Pacing were extracted. In the paper, the researchers present the basic psychometric parameters of both methodologies - eigenvalues, the percentage of explained variance, Cronbach’s alphas, intercorrelations of factors. Both methodologies contribute to the operationalization of the NLP issue. These methodologies can be used in managerial practice mainly in the area of education and training of managers. Key words: Manager, Neuro Linguistic Programming (NLP), Communication, NLPC Methodology, NLPT Methodology, Representational Systems, Rapport, Pacing, Leading