The aims of the research are to identify the tourist profile of Lok Baitan floating market and identify the capital aspect of floating market which are suitable for sustainable and competitive tourism attraction development. The majority of tourist respondent was young generation and have university education background. Based on the profile of respondent characters, it is clear that that tourism in Lok Baitan floating market can be considered as special interest tourism. In Lok Baiktan floating market, local culture in economic activity and landscape were important aspect in tourism attraction in floating market. The weaknesses of accessibility and transportation aspect are related the availability of public transportation. Problems of the recent basic amenity related to the integrated long term policy of tourism development in the past. Overall, the perception about tourism ancillary was low, indicated there are problems of tourism organization and management. As far, there is no strategic management planning to involve such resources into regional planning. The local and provincial government therefore should initiates and support comprehensive planning for floating tourism in this area Keywords: ecotourism, rivers planning, local economic development.