Abstract:
The transformation of local cultural values to the younger generation faces challenges due to the limited internalization of
values in socio-economic practices. This study aims to explore and analyze local cultural values that develop in traders’
economic practices and examine their relevance as a medium for learning the Pancasila economic principles. This research
employs a qualitative approach using an ethnographic method. The research subjects consist of traders as the main actors of
economic activities, selected through the snowball sampling technique. Data were collected through in-depth interviews,
participant observation, and documentation, with interview guidelines serving as the main research instrument. Data analysis
was conducted through data condensation, data presentation, and drawing and verifying conclusions. The results show that
traders’ economic practices reflect local cultural values aligned with the principles of the Pancasila economy, including
barelaan, papadaan/bubuhan/badingsanakan, batutulungan, bakalah bamanang, ampun saorang, and honesty. These values
function as guidelines for economic interaction as well as social mechanisms for maintaining solidarity and sustaining
relationships among economic actors. Overall, the study concludes that local cultural values are concretely integrated into
economic practices and contribute to strengthening character-based economic principles grounded in Pancasila. The
findings have both theoretical and practical implications for developing learning strategies and preserving cultural values
within the economic context.
