Abstract:
This activity aimed to improve students’ entrepreneurship literacy through business plan preparation training. The program was implemented at Lambung Mangkurat University and involved twenty management students. The method consisted of material delivery, interactive discussions, and hands-on practice in preparing business plans based on their respective business ideas. The evaluation was conducted using pre- and post-activity questionnaires to assess changes in understanding, motivation, and technical skills. The results showed that participants demonstrated improved conceptual knowledge and skills in structuring business plans systematically. Most participants expressed positive feedback on the training methods and suggested that similar activities be held regularly. This activity concluded to be successful in enhancing students' entrepreneurial capacity and contributed to the development of an innovative entrepreneurial ecosystem on campus.
