Abstract:
Objective: Sustainable tourism in the Meratus Tahura Sultan Adam Mandiangin Geopark is influenced by various
factors, including community engagement, social media, ecotourism policies, and innovation. This research
examines the impact of integrating these elements on sustainable tourism development in the region.
Theoritical Framework: This research examines community engagement as a key factor in tourism development.
The involvement and participation of local communities creates a sense of belonging, strengthens cultural identity,
and supports environmental conservation. This research analyzes how this linkage encourages active community
participation in managing tourism destinations, thereby promoting sustainability. The role of social media in
influencing tourists' perceptions and interests cannot be ignored. Digital platforms provide space for positive
promotions, but can also be a source of challenges if not managed wisely. This research examines how the use of
social media can increase the visibility of the Meratus Geopark, while maintaining a balance between promotion
and preservation. Ecotourism policies that are measurable and based on sustainability principles are an important
foundation. Analysis of policies that have been implemented in the Meratus Geopark provides an overview of how
regulations and guidelines support sustainable tourism goals, as well as identifying opportunities for further
development. Innovation in the tourism sector is a driver of significant change. This research explores how the use
of technology and creative ideas can enhance tourists' experiences, while minimizing negative impacts on the
environment and local culture.
Method: This research uses a data collection method by distributing questionnaires using a Likert scale from
respondents. This research also applies Smart-PLS 4 to analyze relationships between variables and test
hypotheses.
Results and Conslusion: The results of this research showed the influence of community engagement on
sustainable tourism development with a T statistics value of 2.574 and a P value of 0.010, meaning it has a
significant effect. The influence of social media on sustainable tourism development with a T statistics value of
3.008 and a P value of 0.003 means it has a significant effect. The influence of ecotourism policy on sustainable
tourism development with a T statistics value of 2.241 and a P value of 0.025 means it has a significant effect. The
influence of environmentally friendly organizational innovation on sustainable tourism development with a T
statistics value of 3.808 and a P value of 0.0001 means it has a significant effect.
