Abstract:
This research aims to find the real phenomenon about student’s green entrepreneurial behavior principles comprehension student who choose the specific field of study Strategic Management and Entrepreneurship. Intent to form green entrepreneurs, the series of research first stated by identifies whether the expectation from the finely inserting of the green entrepreneurial behavior principles into the lecturing activities in subject course of green entrepreneurial behavior, is meet the expectation of being internalized. Utilization of descriptive statistic is applied to describe individual respondent’s characteristics. The application descriptive statistics of frequency to seek for answer research’s question about the amount of the students (in percentage) who choose the specific field of study: Strategic Management and Entrepreneurship comprehends the green entrepreneurial behavior principles. There is only 10% of the student perceived themselves understand the green entrepreneurial behavior principles. It is suggested to provide the subject of green entrepreneurial behavior inclusively in lecturing material formally/ explicitly, or deliver it as specific part/ chapter of learning material. It is necessary to prepare the faculty with relevant competence to deliver the course of material: green entrepreneurial behavior, besides updating the content of the curriculum more than just the system of administration only
