The Influence of Behavior, Subjective Norms, and Tourist Perceptions on Interest in Visiting Tourist Attractions in Indonesia Based on a Green Business Perspective

Abstract

Environmental friendliness and sustainability are becoming increasingly crucial to the growth of the tourism sector. This study examines how tourists' views, behavior, and subjective standards affect their desire to visit Indonesian tourist destinations while considering green business considerations. Tourists interested in visiting tourist areas will increase with the use of sustainable business and environmental care concepts.