Abstract:
Environmental care character is an attitude and action to prevent damage to the surrounding natural
environment, and develop efforts to repair natural damage that has occurred. Local wisdom is part of cultural
values that live in the minds of most people, so it is believed and always guides behavior. The purpose of this
research is to analyze the form of strengthening the character of environmental care based on local wisdom in
coastal communities. This research uses a qualitative approach, with descriptive research methods. The results of
this study concluded that strengthening the character of environmental care based on local wisdom in coastal
communities is an innovation in developing community attitudes, skills, and knowledge about the environment.