Abstract:
With the splendor of advertising through above the line and the line below, then
a separate issue for producers and advertising agencies to be able to create an
effective to attract the attention of consumers to a product. And can be effective,
if the purpose of advertising can be achieved or accomplished and useful for
companies in the implementation of marketing functions, so advertising be
flexible, stable, sustainable, simple, and easy to understand. Can create
effective advertising, of course, must begin with an understanding of the
advertised product marketing programs, in addition to the ad, should be creative, has
appeal, credibility endorse be aware of recall advertising is part of marketing
activities. Through promotional activities, advertising is one of the strategies in
marketing communications, to introduce or explain how the product is marketed.
A Strategy often used in the shooting target market is the grouping of
market/segment as an area of prospective buyers/users. Selection of a specific
market group will make it easier to communicate through media advertising products.
Character traits in a group are a market segment of data to facilitate the market of the
product. The market segment is the reference and the main purpose of the products
offered through advertising. Therefore, in designing advertising must understand
and know what is happening in the market as a place for pitching products.
