Abstract:
This study aims to know about how social media is the preferred source of
information about parenting on millennial moms or young mothers in Indonesia. This
research was conducted using a quantitative approach through survey. The survey was
conducted by using a questionnaire distributed online to the respondents via Facebook. The
measuring is clarified by six dimensions: rejection, punishment, support, responsiveness,
autonomy, and warmth. The sampling technique is done by accidental sampling techniques
with strict criteria. The sample size were 443 social media users that meet the research
criteria. Research criteria are a mother that born in 1980-2000s and actively using social
media. Data analysis technique is done by crosstab descriptive analysis using SPSS 22
application.
Based on the result, it is revealed that 55,4 % of millennial moms prefer the internet
especially social media as a source for information on parenting. The most order of choice of
social media is WhatsApp (94,8%), Instagram (82,8%), Facebook (79,2%). Most of them
often applied the rejection, punishment, support, responsiveness, autonomy and warmth
component of parenting in their childcare at home. Millennial moms prefer social media to
other sources of information, such as family and neighborhood. This condition indicates that
traditional value and family no longer play as the strongest influence in millennial moms
parenting. This can be an opportunity for government and parenting activists to expand the
parenting campaign through social media.
