Abstract:
Identifying the potential and strategies for Honey Ecotourism development. The
method used is field observations and interviews using purposive sampling descriptive analysis
and SWOT analysis. Honey Ecotourism research location in Telaga Langsat Village. The results
showed that Honey Ecotourism has a very diverse tourism potential such as honey products,
bee pollen, propolis and community forest plant seeds. Potential flora, fauna and various kinds
of tourism activities such as honey picking tours, student tours, and training in honey bee
cultivation and can be used as research sites. The results of SWOT analysis is in quadrant I
which means it is in a very favorable position or situation. Internal strengths can minimize
weaknesses, and threats will be resolved, if existing managers make the most of the
opportunities available to encourage development with aggressive strategies through three
approaches. The first is the cost of providing the best quality at a low price. Both tourism
activities that can be carried out are unique and different from other tourist attractions. The third
focuses on visitors from children, adolescents, to adults. So that the Honey Ecotourism can
develop and be beneficial for managers, governments, communities and visitors.
