Abstract:
This research aims to identify the potential and tourist attractions in Cempaka Village by examining the preferences and perceptions of the parties towards tourism development as well as compiling recommendations for tourism development strategies and making site designs for tourist attractions in Cempaka Village. This research conducted was research in Cempaka Village, Cempaka Subdistrict, Banjarbaru City, South Kalimantan for 3 months. Analyze data utilizing SWOT. The outcomes showed that travel industry in Cempaka Town is Lake Ungu, the advancement methodology for Lake Ungu from the aftereffects of the investigation of interior and esternal variables of Lake Ungu, specifically 1.95 and 1.75 which are in quadrant II this position shows solid. be that as it may, faces incredible difficulties. The Telaga Ungu site configuration utilizes the idea of the travel industry which gives an assortment of visits in a single traveler area
