Abstract:
Catfish is a fish that is increasingly in need in Indonesia and is one of the mainstays in increasing
aquaculture productivity. This study aims to analyze the production performance and financial
feasibility of catfish culture using pond media and analyze the marketing performance of catfish.
This study uses a survey method. The research location was determined purposively in Banjar
Regency; the research respondents were catfish cultivators in ponds, collectors, retailers, and
catfish consumers. The data collected were analyzed descriptively; financial analysis, marketing
margin analysis, and farmer share analysis were also used. The results showed that catfish
cultivators had implemented good and correct technical cultivation activities, farming in ponds was
financially feasible, and the catfish marketing system was running efficiently.