Abstract:
This study aims to examine the Influence of Perceived Usefulnes, Perceived Ease of Use and Service
Features on Purchasing Decisions (study on students of FISIP ULM Banjarmasin City who use DANA digital
wallets).
The research approach used is a quantitative approach. Samples were taken as many as 96
respondents with purposive sampling technique. Data collection using questionnaires and data analysis using
multiple linear regression.
The results of the research proves that Perceived Usefulness have a significant effect partially on
Purchasing Decisions with the influence of 0.160 or 16%. Perceived Ease of Use has a significant partial effect
on Purchase decisions with the influence of 0.437 or 43.7%. Service Features partially significant effect on
Purchase Decisions with the influence of 0.163 or 16.3%. Perceptions of Usefulness, Perceived Ease of Use and
Service Features simultaneously have a significant effect on Purchase Decisions with the influence of 0.760 or
76%.
Keywords: Perceived Usefulness, Perceived Ease of Use, Service Features, Purchase Decision.
