Abstract:
During the Covid-19 pandemic, Public Relations (PR) has a strategic function as a mediator of information
from the government to the community. Public relation is an important support in achieving the goals set
by an organization's management. Hulu Sungai Selatan Regency is one of the government agencies that
use public relations as a means to inform the development of COVID-19. This study aims to find out how
the role of the HULU SUNGAI SELATAN Regency Government Public Relations in educating the public about
the dangers of Covid-19. The research method used is that the researcher uses qualitative research
because he wants to emphasize the quality of the data, not the quantity of data. The results of the study
indicate that the Hulu Sungai Selatan government through Public Relations has made efforts to educate
the public regarding the current conditions of distribution, the number of Positive, PDP, and ODP in the
Hulu Sungai Selatan Regency. Also contains policies, activities, appeals such as other important appeals,
as well as activating Regional Apparatus Organizations to obtain information that will be published to the
public.
KEYWORDS
Public Relation, pandemic, Covid-19
