Abstract:
This study aims to describe tn, ,"ti,!tYrn'Jy suaun, Creativity Program (PKM), explaining the strateglt to increase student wirausha interest, and explaining the obstacles of the Student Creativity Program (PKM). The research approach is used is qualitative research. This qualitativd research is more specifically directed to the use of case stwdy methods. In-depth and detailed research on everything related to the subject of research. The results is explaining interest in entreprenewrship showld not be something that never made people, but rather develop into things that already exist. The use of the concept of using imitation techniques qnd modifications can be an option. Student creative ideas can be developed through the encouragement of the lecturers in the study program. The sharing guidance will be an effective forum for student interest. Students should be much more dctive understand the stages of proposing PKM as well as supervisor. Furthermore, creative ideas must be supported by competence.