Abstract:
Phubbing is a phenomenon that occurs due to technological developments without realizing it
occurs in student interactions in everyday life. This study wanted to find out whether there was a relationship
between social media addiction and phubbing behavior among college students. The hypothesis proposed is that
there is a relationship between social media addiction and phubbing behavior. This research uses quantitative
research methods with correlational research type. The research data collection was carried out using a
questionnaire method. Respondents were selected by the purposive sampling technique. The number of samples
used as research subjects was 65 participants. The results of data analysis show that the correlation coefficient
is (r) 0.311 with sig. 0,000 (p <0.01). This study concludes that there is a positive relationship between social
media addiction and phubbing behavior. The higher the social media addiction, the higher the phubbing
behavior. The contribution of social media addiction to phubbing behavior was 19.7%. While the remaining
80.3% is another factor not included in the study.
