Abstract:
The present study aimed to investigate the marketing channels, marketing
margin, and farmer’s share of the climbing perch (Anabas
testudineus) cultured with bioflock system. The fish were daily marketed in
South and Central Kalimantan of Indonesia through two marketing channels
i.e. the first channel: fish farmers→wholesalers→retailers→end consumers;
and the second channel: fish farmers→institutional market→end consumers.
The fish prices at fish farmers, wholesalers, and retailers were IDR 60,000,
IDR 70,000, and IDR 77,667 per kg, respectively. In the first channel, the
highest net profit was received by fish farmers (45%), followed by
wholesalers (33%) and retailers (22%). While in the second channel, the
restaurant earns profit (74%) almost 3 times higher than fish farmers (26%).
The marketing margins of wholesalers, retailers,s and restaurants were 14%,
23%, and 50%, respectively. The current marketing system was considered
efficient (farmer’s share = 77.25%). Fish farming and culinary could be a
promising business opportunity due to the high demand for this species
