Anaysis Of Kain Sasirangan Handricraft to Support Banjarmasin City as Creative City

Abstract

This important role of the creative economy is increasingly becoming the economic backbone for Indonesia and including the City of Banjarmasin. Creative industry opportunities in Banjarmasin City in strengthening the economy through the Sasirangan Fabric Industry as a handicraft and home industry. Increasing the competitiveness of the Sasirangan fabric industry in a sustainable manner is a strong economic foundation in the form of macroeconomic stability, a healthy business climate, and investment. In the future, the advancement of the Sasirangan Fabric Industry will benefit the prosperity of the urban community. The main problems being faced by the Sasirangan Fabric industry are: First, the high dependence on Java for raw materials, auxiliary materials, semi-finished goods and components. Second, there are still relative linkages between the industrial sector and the Sasirangan Fabric industry with other economic sectors. Third, about 90% of the activities of the textile industry sector on the island of Java. Fourth, the role of small and medium-sized industrial groups (IKM) is still weak in the economic sector in Banjarmasin City. Sasirangan Fabric IKM has a fairly good role in the absorption of labor in Banjarmasin City, South Kalimantan Province. Based on the data obtained, the absorption of labor by the Sasirangan Fabric Industry in the City of Banjarmasin during 2004-2016 in the City of Banjarmasin has increased. Efforts and policies made and programs implemented by the Banjarmasin City Government in supporting the development and advancement of the Sasirangan Fabric Industry include: decorating every corner of Banjarmasin City with sasirangan motifs; holding a design competition and a fashion show with a sasirangan pattern; register the Sasirangan motifs to the Director General of Intellectual Property Rights; cooperate with BI to empower MSMEs; requiring employees and students to wear Sasirangan on certain days, providing SME subsidies; training in making motifs, designs, and coloring; holding exhibitions inside and outside South Kalimantan; enter the Sasirangan Fabric Industry into the APBN and APBD; the existence of a sasirangan center (sasirangan village); and make policies on the disposal of industrial waste. To develop and preserve Sasirangan cloth involves stakeholders, namely Sasirangan craftsmen and consumers. Building an industry for providing inputs and raw materials, encouraging craftsmen to become suppliers of raw materials, using technology for owners and employees of the Sasirangan Fabric Industry, to be more creative and innovative in their products in order to remain competitive with other types of batik and Sasirangan printing.