Abstract:
The study of the concept and meaning of beauty by Banjar women is interesting to study because beauty care behavior is carried out by all Banjar women's economic classes. This paper is the result of research carried out in Banjarmasin City to describe the concept and meaning of Banjar women's beauty and explain the social construction of Banjar women's beauty. This study uses a qualitative method with an ethnographic approach and the determination of informants using snowball sampling techniques. Data collection techniques carried out by observation, interviews, documentation, and using field notes. The data analysis technique is done using the categorization of data from field results and then analyzed, and related to the theory used to obtain data accuracy. This research found: first, that the Banjar women's views on beauty are generally divided into two meanings of beauty, that is physical or physical beauty and inner or inner beauty. Second, the concept of the beauty of Banjar women is clean, fragrant, fresh, fit and radiant formed in the long process of social construction by the Banjar people with their socio-cultural environment.
