Strategy for the Development of Kampung Sasirangan as Edu tourism Village

Nasruddin, Nasruddin; Normelani, Ellyn; Kumalawati, Rosalina

Strategy for the Development of Kampung Sasirangan as Edu tourism Village

Nasruddin, Nasruddin; Normelani, Ellyn; Kumalawati, Rosalina

URI: https://repo-dosen.ulm.ac.id//handle/123456789/18746

Date: 2019-09

Abstract:

Kampung Sasirangan is one of the centers of traditional textile production of Banjarese called Sasirangan in South Kalimantan. Sasirangan was produced by the local community in the home industry scale with traditional process and production. The aim of the research is to identify and develop strategy to develop Kampung Sasirangan as an Edu tourism destination. The methods consist of direct observation in the home industry of Sasirangan traditional textile, in-depth interview, literature study, and focus group discussion. Research result shows that strategy to create Edu tourism sites of Sasirangan textile should include local community and local government participation. The Sasirangan product should be able to create a competitive product, reasonable prices, and high quality of the textile product. To provide Edu tourism attraction for educational purposes, it is important to provide a program for tourist to directly observe the traditional process to make Sasirangan. A guide from local people or craftsmen was important to ensure the interpretation of the traditional process was delivered properly. In such a case, the community development is crucial. The local government should be able to promote community development program through the establishment of a community group which is work in Edu tourism in the village. There also important to provide training, working capital, production tools, and assistance in promotion and marketing.

Description:

Traditional fabric produced by Banjarese in South Kalimantan is one of the intangible cultural heritage of Indonesia. This traditional textile called Kain Sasirangan was produced by local community in Banjarese village, through the traditional process. Like many form of Indonesian fabric, these traditional textile identified has high cultural value, represent the important spiritual and economic value [1]. This traditional textile is one of the ten important commodity of South Kalimantan Province. As far, Sasirangan textile has been marketed and sold as textile and cloth. The Sasirangan textile has been sold as a souvenir of tourism in South Kalimantan. Threats to the Sasirangan textile, however, comes from textile which area produced through modern technology. Modern textiles have rich in terms of the motif and cheap. Support for technology and modern machines influence the massive production textile [2]. Using tourism as education media has been promoted widely. Tourism has been reported as potential strategy to promote biodiversity conservation, cultural preservation, and local economic development. Tourism also contributes to local community development. The term of ecotourism has been proposed to illustrate the alternative of tourism, which can support biodiversity conservation, local culture conservation, and local economic development. The recent definition of ecotourism argues that education is important part of ecotourism. In such a case, it is clear that interpretation is an important part of the recent ecotourism program and activity. Through ecotourism, it is expected that local culture and tradition were promoted to the global community, especially the young generation [3]. Using tourism as education tools are also known as Edu-Tourism [4,5,6]. In edutourism, the student traveling to a particular area, which provides material to increase student understanding about some particular subject. Through edutourism, it is expected students increase their knowledge and perspective on particular subjects and issues. Edu-tourism has been reported as a significant strategy to increase student awareness. Edutourism provides opportunities to learn directly, and therefore it is important to increase student knowledge [7,8,9]. The area with potential resources for education programs should develop a strategy to meet Edu-tourism market needs. Planning and development strategies are a crucial factor to ensure the sustainability and competitiveness of tourism destinations, especially in the high competition era of the tourism business. The proper strategy will provide a blueprint for the significant action to meet destination objectives [10]. Scholars point out that one of the important methods to build the proper strategy is based on the community and local government perspectives. The objectives of the study were to describe the strategy for the development of the Sasirangan production area as a sustainable and competitive edu-tourism destination.

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