Abstract:
This research aims to determine the pattern of marketing channels and marketing margin of climbing perch
produced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producers
was determined using the census metho
d, while the sample of middlemen was determined using the
snowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b)
analysis
of marketing margins, the data used consists of primary data and secondary data. The resul
ts of the
analysis
show (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two
channels
and (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost
incurred by
the middlemen is 2.50
0 IDR and by the retailers is 2.456 IDR; (b) the profit received by the
middlemen is2.800 IDR and the retailers 3.544
IDR. The profit distribution is bigger than the distribution
of the marketing
costs, as a result, the profits received by the seller (i.e.
middlemen, retailers) are higher
than the amount of
marketing costs incurred. These conclude that marketing from the side of seller (i.e.
middlemen, retailers) is
efficient
