Abstract:
This research aims to determine the pattern of marketing channels and marketing margin of climbing perchproduced by the biofloc system cultivation in Banjarmasin, South Kalimantan. The sample of the producerswas determined using the census method, while the sample of middlemen was determined using thesnowball sampling method. The analysis used are (a) analysis of marketing channel patterns and (b) analysisof marketing margins, the data used consists of primary data and secondary data. The results of the analysisshow (a) the marketing of climbing perch from the cultivation of the biofloc system consists of two channelsand (b) the total amount of marketing margin is 11.300 IDR with details (a) the marketing cost incurred bythe middlemen is 2.500 IDR and by the retailers is 2.456 IDR; (b) the profit received by the middlemen is2.800 IDR and the retailers 3.544IDR. The profit distribution is bigger than the distribution of the marketingcosts, as a result, the profits received by the seller (i.e.middlemen, retailers) are higher than the amount ofmarketing costs incurred. These conclude that marketing from the side of seller (i.e. middlemen, retailers) isefficient.
