Abstract:
Indonesia on December, 31 year 2015 applay Asean community
policies or more popular mention Asean community economic, were
initiated by country Asean. This policies for integration all aspect in life
among country Asean. Research method used a qualitative approach with a
variant of discourse Analysis. Data collection techniques used a thick
description while data analysis a used interactive model with four grooves
that is data collection, data reduction, data presentation and conclusion
continuously until saturated.Conclusion shows discourse local community
Banjarmasin city a very diverse involve local entrepreneurs from middle
entrepreneurs and small entrepreneurs were no have comprehension about
Asean community economic, this entrepreneurs a worries become spectator
in Asean community policies because inability competitive with foreign
businessman, and local government less socialization to facilitation towards
them about Asean community economic. Discourse academic personnel
were a think Asean community policies focus on sector economic, no sector
culture as well as other. Asean community policies no relevance with sector
education. Discourse public community tend careless towards application
Asean community policies. Suggestion local government to socialization
about Asean community economic towards local entrepreneurs, academic
personnel
