Abstract:
Abstract--- The selection of regional heads in Indonesia had already begun in 2005 until now has been implemented
for about fifteen years. Then in the year 2015 changed the pattern of application to the selection of regional heads
simultaneously. The research method uses a qualitative approach with phenomenological variants and interactive
data model analysis with data collection flows, data reduction, data presentation and withdrawal conclusions. The
results of the study showed that the regional head of concurrent elections in Indonesia tended to political social
exchange in local communities. This social, political exchange as a development of the old habits of the local
community in his social life, where social exchange is experiencing a standing in the political election of regional
heads simultaneously. Political, social exchange in the form of goods and money, which is received as a form of
exchange of decision in the vote of regional head. This social exchange is due to factors shifting the value of the local
community, not institutionalized the prohibition of political money in local communities and the absence of the
transparency of local community leaders.
Keywords--- Political, Social Exchange, Political, Social Value, Regional Head Selection Simultaneously
