THE EFFECT OF SERVICE LEADERSHIP, AFFECTIVE COMMITMENT, AND WORK MOTIVATION TO THE LECTURER‟S PERFORMANCE AND THE QUALITY OF SERVICE AT THE FACULTY OF TEACHERS TRAINING AND EDUCATION LAMBUNG MANGKURAT UNIVERSITY BANJARMASIN There are seven objectives of the study. First, to find out the effect of service leadership to the lecturer‟s performance; Second: to find out the effect of affective commitment to the lecturer‟s performance; Third: to find out the effect of work motivation to the lecturer‟s performance; Fourth: to find out the effect of service leadership to the quality of lecturers service; Fifth: to find out the effect of affective commitment to the quality of lecturers service ; Sixth: to find out the effect of work motivation to the quality of lecturers service; and Seventh: to find out the lecturer‟s performance to the quality of lecturers service at The Faculty of Teachers Training and Education (FKIP) Lambung Mangkurat University (UNLAM) Banjarmasin. The research is designed as explanatory research and the population is 205 persons. The sampling technique used is proportional stratified random sampling. To determine the number of sample in this research, the Solvin formula is used where 136 persons have been chosen. The data were analized using Structural Equation Modeling (SEM) through the compoter package program Partial Least Squares (PLS). The result of the first hypohesis testing is that the coefficient of the effect of the effect of service track to the lecturer‟s performance is 0.351 and the counted-t is 2.759. The value of the counted-t is > table – t , so that the hypothesis of the dean‟s service leadership has significant effect to the lecturer‟s performance at FKIP UNLAM Banjarmasin is accepted. It means there is an effect of the service leadership to the lecturer‟s performance; The second hypothesis, affective commitment has significant effect to the lecturer‟s performance, the value of which is 0.006 and the counted – t is 0.064. The counted – t is < table-t, so the affecive commitment hypothesis has significant effect to the lecturer‟s performance at FKIP UNLAM Banjarmasin is rejected , which means that there is no effect to the affective commitment to the lecturer‟s performance; The third ix hypothesis, abaut the significant effect of work motivation to the lecturer‟s performance at FKIP UNLAM Banjarmasin. The result of hypothesis testing shows that the coefficient of significant effect of the work motivation track to the lecturer‟s performance at FKIP UNLAM Banjarmasin is 0.275 and the counted-t is 2.295 which means the counted –t is > table-t, so the hypothesis of work motivation is accepted. It means there is a significant effect of work motivation to the lecturer‟s performance; The fourth hypothesis testing results in the value of 0.231 and counted – t is 2.303 to the effect of service leadership to the quality of service. The value of counted – t is > the table – t . so the hypothesis of the dean service leadership has significant effect to the quality of service in FKIP UNLAM Banjarmasin is accepted. It means there is an effect of the service leadersip to the quality of service; The fifth hypothesis, afective commitment has significant effect on the quality of the lecturers service at FIKP UNLAM Banjarmasin. The result of the hypothesis testing shows that the coefficient of the effect of the affective commitment to the quality of the lecturer‟s service quality is 0,236 and the counted-t is 2,690 which means > table – t, so the affective commitment has significant effect on the quality of service in FKIP UNLAM Banjarmasin is accepted. It means there is effect of the affective commitment to the quality of service; The sixth hypothesis is the significant effect of work motivation to the quality of the lecture‟s service in FKIP UNLAM Banjarmasin. The coefficient of the effect of work motivation to the quality of service is 0.239 and the counted – t is 2.140. The value ot the counted - t is > table-t, so the hypothesis of the effect of work motivation to the quality of service at FKIP UNLAM Bamnjarmasin is accepted, which means that there is significant effect of work motivation to the quality of service. The seventh hypothesis, the lecturer‟s performance has significant effect to the quality of service at FKIP UNLAM Banjarmasin. Result of the hypothesis testing shows that the coefficient of the effect of the lecturer‟s performance to the quality o service is 0.191 and counted-t of 2.121 which is > table-t. The hypothesis of the lecturer‟s performance has significant effect of the quality of service at FKIP UNLAM Banjarmasin is accepted. There is an effect of the work to the quality of service. Key words: Service Leadership, Affectice Comitment, Work Motivation, Lecturer‟s Performance and Service Quality.