ABSTRACT Government issued regulation No. 28 Year 2013 about Imprinting and Health Information Health Warnings on Tobacco Product Packaging control efforts for the health effects of cigarette consumption in Indonesia. The effort is greatly influenced by the perception of the dangers of smoking for messaging users. This study aimed to analyze correlation between perceptions of dangers of smoking message by Minister Regulation No. 28 of 2013 which is a picture “Merokok Membunuhmu” with adolescent smoking behavior of SMA / SMK private Banjarbaru. The study uses a quantitative method with observational analytic design with cross-sectional approach. The study population 3002 people. Calculation of the sample using hypothesis testing two proportions totaling 82 samples. The sampling technique using cluster sampling. The result showed the respondents have a positive perception many as 73 people (89%) and who behave smoke as many as 34 people (41.5%). Chi-square test showed that there is a relationship between perceptions message dangers of smoking and smoking behavior (p=0.03). Message dangers of smoking on cigarette packs may be used as an alternative medium of health promotion and health worker input in reducing the number of smokers in the target school teenagers. Other researchers can carry out research on the perception of dangers of smoking messages on other media such as audio-visual media. Keywords: Perception, behavior, messages dangers of smoking