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Browsing Universitas Lambung Mangkurat by Subject "advertising, ethical code, marketing communication management."

Browsing Universitas Lambung Mangkurat by Subject "advertising, ethical code, marketing communication management."

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  • Creative Advertising Management Application Strategy on Television in Indonesia 
    Habibah, Margareta; Setiawan, Andri; Shaddiq, Syahrial; Zainul, Zainul (Jurnal Mantik (JM), 2021)
    There are six strategies and they into three categories: functionally oriented, symbolically/experience oriented, and product category oriented. Functionally oriented advertising appeals to consumers, the need for ...

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