Browsing Universitas Lambung Mangkurat by Author "Zainul, Zainul"

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Creative Advertising Management Application Strategy on Television in Indonesia

Habibah, Margareta; Setiawan, Andri; Shaddiq, Syahrial; Zainul, Zainul (Jurnal Mantik (JM), 2021)

There are six strategies and they into three categories: functionally oriented, symbolically/experience oriented, and product category oriented. Functionally oriented advertising appeals to consumers, the need for ...
The Effect of Marketing Promotion Management on Public Service Advertising in Strengthening Digital Communication

Iwu Iyansyah, Muhammad; Sari, Shintia; Shaddiq, Syahrial; Zainul, Zainul (Strategic Management Business Journal (SMBJ), 2021)

The dynamics of digital communication literacy today cannot be separated from technological advances, also every person or institution/government or other private institution is always faced with the ...
Literasi Manajemen Komunikasi Pemasaran dalam Melaksanakan Etika dan Standar Periklanan

Iwu Iyansyah, Muhammad; Sari, Shintia; Shaddiq, Syahrial; Zainul, Zainul (Jurnal Revolusi Indonesia (JRI), 2021)

Indonesia sebagai negara yang mempunyai populasi penduduk terbesar no. 4 di dunia memiliki jumlah penduduk 271.349.889 Juta jiwa pada tahun 2020, menjadikan negara ini harus memiliki penerapan ilmu teknologi yang sangat ...

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