Norrahmi, Dety; Lestari, Dita; Gafar, Abdul; Shaddiq, Syahrial; Ewa Abbas, Antragama
(UNISKA, 2021)
The research aimed to determine the influence of Matahari Department Store sales promotions (X1) on consumer attitude (Y) in Banjarmasin City. The research used a quantitative approach with an explanatory type. Samples are ...