Impact Halal Tourism and Religiosity on MSMEs Performance (Study Cases in MSMEs around Tour Religion A Group in Martapura)

Abstract

Martapura City known as the City of Serambi Medina Martapura which is center the spread of Islam in South Kalimantan since 16th century and has very big potential for develop tour religion, one of them is tour religion a group in Martapura. This research aiming to get clear picture about impact halal tourism and religiosity on the performance of micro small medium entreprises (MSMEs) around the tomb of Guru Sekumpul. This research try to explore phenomenon increasing halal tourism in Sekumpul Martapura and for know and analyze whether halal tourism and religiosity impact against performance of tourism MSMEs religion a group in Martapura. This research is a studies descriptive qualitative purposeful describe and analyze impact halal tourism and religiosity against MSMEs performance. Data for study This is 1 informant the key to its availability based on snowball sampling and with do observation as participants passive, semi-structured interviews, and with help instrument For guide direction interview. This research prioritize perspective with attention full of perception informant key. Approaching used Miles and Huberman's phenomenology is used in used in this study. Research results show that halal tourism and religiosity impact to performance of MSMEs around tour religion.