PemberdayaanPKKKelurahanHandilBhaktiMelaluiPelatihanDigitalBranding danLaporanKeuangan

Abstract

The economic crisis due to the Covid19 pandemic has had an impact on the continuity of MSMEs. During the pandemic, there was a change in people's consumption patterns of goods and services from offline to online. When the pandemic occurs, efforts can be made to increase income with several digital-based home businesses for marketing while maintaining the correct process when order delivery reaches customers. This service activity aims to empower PKK mothers in the Handil Bhakti sub-district by providing training related to Digital Branding and Financial Reports for the MSMEs they own so that they can increase income and business sustainability. The approach or method used is to carry out training and counseling related to creating Digital Branding and preparing Financial Reports so that it can increase income and business continuity. The result of this activity is the opening of the target audience's insight so thattheyhavetheabilitytocreateDigitalBrandingandFinancialReportssothatitishopedthat theycanincreaseincomeandbusinesssustainability.