Digital Marketing Bagi Peningkatan Daya Saing Usaha Kecil dan Menengah pada Komunitas Wirausaha Muda Banua di Masa Pandemi

Abstract

Young entrepreneurs will encounter unique challenges in various settings as they strive to build and grow their businesses - in this case, the pandemic era. The Covid-19 pandemic has accelerated technology access to all aspects of life and is unavoidable - one of which is digitalization in product marketing. This academic community services act is encouraging the target audience to empower digital media marketing to expand their market share. The approach to achieve this goal is by providing training and mentoring to partners - with sharing sessions of Digital Marketing material to strengthen cognitive aspects first. The partner is the Banua Young Entrepreneur Community. This service activity results in proactive young entrepreneurs utilizing digital media in their businesses. The businesses are also easily accessible to a global audience. This is an excellent opportunity for young entrepreneurs to learn and grow their businesses. Young entrepreneurs will benefit from this service project because they will be able to grow their customer base and business with digital media and social media.