PEMBENTUKAN GREEN ENTREPRENEURIAL BEHAVIOR PADA MAHASISWA

Abstract

This study is an effort to grow and to develop student’s green entrepreneurial behavior (GEB), which served as the basis for practicing entrepreneurial behavior that keeping the balance of economy, organizational and society aspects. In particular, this study aims to describe the differences of student’s perception about GEB values, whom are majoring in Accounting and Management, by the specific course of Entrepreneurship within Academic Year of 2014/2015.Provided with ordinal data, this study approached non-parametrically using the Mann-Whitney for hypothesis testing, to find out the differences onstudent’slevel ofGEB valuesamong the two sampel group, they are students whom are taking the course of Entrepreneurship in the research period. They were treated differently, stimulate by diferent literatur based for their course of material. One group was based on Rumah Perubahan, while the other was not. The different literatur characterizes on the different student’s GEB values comprehension. Stratified random sampling was applied and it resulted in 121 respondents. The result found that there is no difference among the two groups of students that was stimulated differently to comprehend the values of GEB to implement the green values.