Turnitin Price Analysis and Product Reviews on Online Shopping Decisions

dc.contributor.author	Rusniati, Rusniati
dc.contributor.author	Haq, Ahsanul
dc.date.accessioned	2024-06-20T23:43:11Z
dc.date.available	2024-06-20T23:43:11Z
dc.date.issued	2023
dc.identifier.issn	2614-8021
dc.identifier.uri	https://repo-dosen.ulm.ac.id//handle/123456789/35022
dc.description.abstract	This study aims to analyze the effect of prices and product reviews simultaneously on online shopping decisions. Then also analyze the effect of price partially on online shopping decisions and analyze the effect of product reviews partially on online shopping decisions. The population in this study are consumers who have done online shopping. The number of samples is 100 people. The sample technique was purposive sampling and the data analysis technique used multiple linear regression. The results of the study show that price and product reviews have a simultaneous effect on online shopping decisions. Partially, price influences online shopping decisions and product reviews influence online shopping decisions.	en_US
dc.language.iso	en_US	en_US
dc.publisher	Graduate Program Universitas PGRI Palembang	en_US
dc.subject	Price, Produst Reviews, Online Shopping Decisions	en_US
dc.title	Turnitin Price Analysis and Product Reviews on Online Shopping Decisions	en_US
dc.type	Article	en_US

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Turnitin / Peer Review / Koran / Hak Cipta / Hak Paten / Penelitian / Pengabdian [16712]
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