Abstract:
Siam Banjar Orange as a leading horticultural commodity on tidal land
owned by Barito Kuala Regency, has the potential to be developed for marketing. One way
of marketing that can be done easily by farmers is through marketing using online media.
Utilizing the capacity of farm women and the outpouring of more time is a potential that
can be utilized to increase the promotion of citrus products through online media. The
implementation of this service activity uses the Community Based Participatory Action
Research (CBPAR) method. The results of the service show that the peasant women in
Sawahan Village already have a fairly good capacity with the provision of using online
communication and conversation media that they have been utilizing. After this service,
peasant women as participants in the service can optimize online media as a means of
promoting citrus production. The response of service participants to service activities is
quite high, starting from a variability of knowledge, skills and attitudes.
