Abstract:
Waste management is essential to protecting the environment and minimizing its negative impact on human health and the ecosystem. The low participation of riverbank residents in maintaining and creating a clean environment in the river and its surroundings has prompted the Environmental Service to create a program called "River Maharagu" by holding river cleanliness competitions. This research aims to analyze the success of the Environmental Service program by formulating a strategy for handling waste from riverbank communities through a SWOT analysis. This research uses a qualitative approach with a descriptive type. The SWOT analysis found that (1) Strategy (SO): Encourages and facilitates stakeholders to collaborate with the Diaspora and universities to build and develop river ecotourism. (2) Strategy (WO): To build and increase the synergy of stakeholders and youth communities (Karang Taruna) in building and developing river ecotourism and coordinating with the Diaspora. (3) Strategy (ST): River management maintains self-sufficiency in collecting and transporting household waste and continues to motivate residents to dispose of waste properly. (4) (WT): The Environmental Service collaborates with universities to provide education and build awareness among riverbank residents.
