Communication and Interactive Marketing Management through Internet Advertising

Abstract

Internet advertising is a development of interactive online marketing communication media that marketers can choose from. The various advantages of Internet advertising compared to traditional marketing communication media make this media increasingly used. Social networks or social media have the potential to help Small and Medium Enterprises (SMEs) in marketing their products and services (viral marketing). Because it can cost-effectively reach large areas. Through social networking, SME businesses can conduct marketing activities such as introducing products, establishing communication with customers and potential customers, and expanding business networks. In its implementation, it also implements a customer relationship management strategy.